Developing a Mature Niche
Presented by Katie Tolin, & Steve Brunson
Nearly every firm has niches they are trying to grow. Firms that were on the forefront of niche development as a growth strategy now find themselves in a mature market. From fresh ideas to return on investment to getting younger team members involved, what strategies are marketers taking to continue driving top-line revenue? The same old things are not going to produce the results you want. What outside the box thinking is helping other firms rejuvenate their niches?