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In our last blog entry, we discussed the Purpose of video in professional service marketing. The blog focused on five primary purposes, or reasons that online video marketing might make sense for a CPA firm. Those reasons are 1) Increased Visibility; 2) Provide Differentiation;... Read More →

Once you know what your site should do for your firm, the next step is understanding the functionality required to accomplish your objectives. Here are some executable ideas to get you from start to finish: Make the site dynamic – new relevant content gives users a reason to... Read More →

For many CPA firms, the true value and the desired functionality that they should seek in a website is shrouded in mystery. There seem to be unlimited things that can be done, but what will truly bring value to your business development and recruiting process? What functionality... Read More →

Late spring and early summer are some of the most important periods for the future growth and prosperity of any firm. CPAs that maximize the use of their time during this period see profitability continue throughout the year, and set the stage for dynamic growth in the years ahead. Read More →

This video from a 2009 TED talk has recently gone “viral” in many business circles.  Let’s take a look at Simon Sinek’s “Golden Circle” and how understanding this important concept can propel your firm to inspirational status. Most people... Read More →

Tax season is a great time to highlight planning opportunities for clients. The right planning opportunities will lead to reduced liabilities for your clients and post busy season work for your firm.  Here’s a few planning opportunities you would do well to discuss with... Read More →

Webinars and online meetings are an amazing advancement in communication.  They allow us to communicate on a live personal level with numerous people from anywhere in the world at the same time.  They see what you want them to and they can hear your voice like you were sitting... Read More →