Accounting Firms: What to Expect When Expecting E-Newsletter Results

I recently emailed results of an e-newsletter blast to a CPA client of ours.  They replied with a simple question “Is this normal?”.  Good question, I thought to myself. Email communications are a great way to inform and engage your audience and there is a lot of emphasis on the...
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Success Story: Green Hasson Janks Advertising

Advertising for accounting firms is tricky business. Not only does someone need to cast their gaze in your direction, but you need to really grab attention when eyes drift your way. Green Hasson Janks’ marketing team asked us to create an ad that would speak to prospective...
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Kick Start Consulting Season with Three Simple Steps

Well, it’s late April and tax season, or “opportunity season” as one especially cheerful client likes to call it, is finally in the rearview mirror. For many accountants this is a designated decompression time when they can get away and let the stress of the last month fade away...
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Catalyst CPA Marketing Directors Discuss our Model for Client Service

Wondering what we do? In the video below, Catalyst directors Steve Brunson and TJ Sponsel, discuss how our team works with clients to help them achieve rapid, sustainable, organic growth. If your firm has a passion for client service, want to experience exceptional organic...
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From Marketing to Business Development – Taking Stock of Your Marketing Foundations

From Marketing to Business Development The Cost of Waiting – Taking Stock in Your Marketing Foundations The relationship between marketing and business development has been dissected over the past few years. Many focus on making the distinction between the two. But the symbiotic...
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From Marketing to Business Development – Part 2

From Marketing to Business Development The Cost of Waiting – Why Marketing Can’t Take a Backseat Which should come first, marketing or the business development? Many firms believe the answer is always business development. The impact of sales is immediate and identifiable. New...
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Spring Marketing for CPA Firms – You don’t build a house with a shovel

Spring Marketing – Part 3You don’t build a house with a shovel The successful completion of almost any job requires the right training and the right tools. You wouldn’t spend thousands of dollars training a builder in the sciences of structural engineering and...
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Spring Marketing for CPA Firms – Educate and Empower

The success of your summer months will depend largely upon your ability to do just that – convert knowledge into opportunity.
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Spring Marketing for CPA Firms – Cover your flanks, then strike while the iron is hot

Late spring and early summer are some of the most important periods for the future growth and prosperity of any firm. CPAs that maximize the use of their time during this period see profitability continue throughout the year, and set the stage for dynamic growth in the years ahead.
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Tax Season Marketing Part Three – Top Tax Planning Ideas for 2011

Tax Season Marketing Part Three – Top Tax Planning Ideas for 2011While marketing may be the last thing on the mind of many CPA’s during tax season, it is probably the best time of the year to identify client needs and present new services. New legislation has provided...
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