Ask yourself: What does your website actually do for your CPA firm? Some sites do a lot. Some add little value, if any. Effective accounting websites actively promote firm services, provide clients and prospects with new and relevant information, serve as a lead-generation source and draw interest from potential job applicants.
Other CPA firm sites seem to be parked in some time capsule within cyberspace that hasn’t seen the light of day since 1998. The bottom line: If you don’t feel your website is terribly important, it probably isn’t. Ask one of your partners how often they point clients or prospects to your firm’s site. If the answer is “not very often,” it’s probably for good reason.
The good news is that it doesn’t take much time or money to transform a website into an effective marketing tool. If you’ve done a cursory investigation into web development with local providers and been given just enough information to scare you away, talk with Catalyst. We can help. Producing an accounting website that actively works for you — one to which you are proud to refer clients and prospects — can cost a lot less than you think.
