What is Responsive Design?
I recently came across a great article on Responsive Design. What is Responsive Design, you ask? Simply put, it is a relatively new way to design websites so the layout responds and changes itself to fit a desktop screen size, tablet size or phone size.
How is a Responsive Website Different than a Regular Website?
In the not so distant past, developers added scripts (little bits of instructional code added to the website files) to direct tablet or mobile traffic to different sites that were formatted specifically for those devices, such as ‘m.catalystcpamarketing.com’ or ‘mobile.catalystcpamarketing.com’. With the ever changing device sizes and screen resolutions, it was very difficult and time consuming to constantly update your website every time a new device came out with a new screen size or fancy high-end ppi (pixels per inch) resolution. In addition to updating the script and mobile framework, both the standard website and mobile website had to be updated separately with every change or update. If you update the hours of operation on the main site, you also had to update the hours on the mobile site; however, with a responsive design website only one change to one site is necessary.
How does it Work?
If you are interested in a more technical explanation on how Responsive Design works, that is where the aforementioned article comes in. VML.com does a great job of going into much more technical detail on how the design style changes between the different sizes, explaining break points & design points, and common ‘older’ browser compatibility issues.
Should I Consider Responsive Design?
The short answer is ‘yes’. Tablets and mobile devices are becoming more ubiquitous and important in our daily lives and have rooted themselves in our work lives as well as our personal lives. According to techcrunch.com, Analyst Gartner expects worldwide tablet shipments to grow 53.4% this year , with shipments reaching 184 million units.
At Catalyst CPA Marketing, we have migrated all of our new website builds to responsive design formats. We test all of our websites across multiple platforms and dozens of screen formats and sizes to make sure the end user will get the best cross-platform experience possible.
If you have questions about responsive design, please feel free to contact me via e-mail: firstname.lastname@example.org.