A CPA’s most important role is that of a trusted business advisor. Your clients expect your CPA firm to provide expertise on a wide variety of topics in a timely fashion. You know better than anyone that if your clients aren’t getting advice from you, they are going to get it from someone else.
A quality accounting marketing plan must include an effective, measurable strategy for client communications. Whether you are trying to bring on new clients or strengthen your relationship with existing ones, distributing relevant information in an efficient, visually pleasing, brand-building and relationship-strengthening manner will only benefit your firm.
If your clients see that you are proactively looking out for their best interests, your CPA firm is going to spend a lot less time maintaining the clients and work that you already have, which frees up time and resources to pursue the new clients who will grow your practice.
- E-mail communications
- Print newsletters
- Social media
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