Catalyst and the Association for Accounting Marketing Collaborate on Education
Catalyst is pleased to announce an upcoming webinar event presented in cooperation with the Association for Accounting Marketing. The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry.
On Thursday, January 20, 2011 at 1:00 pm eastern, Steve Brunson of Catalyst will be presenting:
Opportunistic Marketing: How to Identify and Capitalize on External Events
Whether your accounting firm is large or small, having a strategic marketing plan is a great idea. This will keep you focused, allow you to project a clear message, and help you react to market opportunities.
While one part of marketing is about planning, an equally important part is taking advantage of the unexpected. This means your marketing plan must be able to adapt to new developments. An unforeseen, outside event, such as a new legislative act, can present a significant opportunity to build the reputation of your firm and your professionals. Unexpected events are opportunities to bring your clients value, allowing you to forge stronger relationships with your current clients and impress prospective clients.
Topics discussed will include:
• What is opportunistic marketing?
• Why is it so important to the CPA?
• Elements of successful opportunistic marketing
• From marketing to business development
• Meaning for the marketer
Registration fee: $59 Members/Nonmembers
Registration deadline: January 19 at 12:00 pm Eastern