Elisabeth Au-Yeung is a seasoned marketing professional with over fifteen years of experience leading US and Global marketing organizations for Professional Services and technology firms, ranging from start-ups, to middle market, to global organizations including Sensiba San Filippo, KPMG LLP, Deloitte Consulting, Oracle, and PeopleSoft.
She is a polished and articulate marketing strategist experienced in advising and collaborating with executive leadership teams on the design and execution of Marketing and Client Pursuit efforts that support firm revenue growth goals. Throughout her career, Elisabeth has worked directly with leadership teams as a strategic advisor on the proactive pursuit of new/emerging markets, growing industries and high profit margin services. Her expertise includes building and executing internal change management/new processes and operational models, required to successfully launch and drive the revenue growth of emerging markets/industry practices. She is skilled in the development and delivery of focused Go-to-Market plans including current vs. future state firm models and growth goals, market analysis, competitive market research, client assessments and cross selling opportunities.
Elisabeth has a great depth of expertise in organically building and managing marketing organizations from the “ground up” as well as leading the change management and transformation of existing marketing organizations. She is a highly effective and polished executive, working alongside partners and c-level executives/board members on innovative market growth strategies and campaigns that directly contribute to the revenue growth of firms.
A few specific examples of her accomplishments as it relates to positioning her as a leader in marketing and advisory consulting follow.