Accounting Firms: What to Expect When Expecting E-Newsletter Results

I recently emailed results of an e-newsletter blast to a CPA client of ours.  They replied with a simple question “Is this normal?”.  Good question, I thought to myself. Email communications are a great way to inform and engage your audience and there is a lot of emphasis on the...
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Not What, but When Should You Send E-Newsletters?

You and/or your team have worked hard for weeks to prepare your e-newsletter content. You’ve edited the copy several times, come up with clever titles and masterfully drafted an email subject line to really grab your audience’s attention.  Maybe you did not stop there and went...
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Kick Start Consulting Season with Three Simple Steps

Well, it’s late April and tax season, or “opportunity season” as one especially cheerful client likes to call it, is finally in the rearview mirror. For many accountants this is a designated decompression time when they can get away and let the stress of the last month fade away...
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