Are You the Smartest Person in the Room?

An astute observer of human nature once stated, “People don’t care how much you know until they know how much you care.” While the original author of that statement is not definitively known, it has been repeated by many of the best minds in business. What does it mean? And more...
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Are You Still Talking? What’s Wrong with Accounting Firm Business Development

Did you know that the sales process of many professional advisors is fatally flawed? Are you one of them? Think about your presentation. Think about how you explain your firm, your services, and your key differentiators.  Think about all of the things you say and how wonderfully...
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Catalyst Director Steve Brunson Discusses Strategic Accounting Firm Marketing in Accounting Today

Are you utilizing Strategic Accounting Firm Marketing ? I discuss four steps towards improving your strategic approach to marketing on January 22, 2014 in Accounting Today. For many accountants, whether they’re sole proprietors or managing partners at top 100 firms,...
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Four Tips for Holiday Marketing for CPA Firms

Holidays are for Growth Think the holiday season is simply filled with lost production time? Think again. The holiday season is a great opportunity to network and create opportunities for growth. As we approach Thanksgiving and Christmas and your firm is likely in tax planning...
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Are you Incorporating Accounting Firm Best Practices or Joining the Cult of the Average?

I came across a Ted Talks video today that got me thinking about the overuse of the term “Best Practices” in the accounting profession. While I understand the meaning of the term and have been known to use it myself from time to time, I have always been troubled by the common use...
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Catalyst CPA Marketing Directors Discuss our Model for Client Service

Wondering what we do? In the video below, Catalyst directors Steve Brunson and TJ Sponsel, discuss how our team works with clients to help them achieve rapid, sustainable, organic growth. If your firm has a passion for client service, want to experience exceptional organic...
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From Marketing to Business Development – Taking Stock of Your Marketing Foundations

From Marketing to Business Development The Cost of Waiting – Taking Stock in Your Marketing Foundations The relationship between marketing and business development has been dissected over the past few years. Many focus on making the distinction between the two. But the symbiotic...
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From Marketing to Business Development – Part 2

From Marketing to Business Development The Cost of Waiting – Why Marketing Can’t Take a Backseat Which should come first, marketing or the business development? Many firms believe the answer is always business development. The impact of sales is immediate and identifiable. New...
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From Marketing to Business Development – Part 1

From Marketing to Business Development Making marketing initiatives truly impact the practices of your management Part One – Translating marketing into practice Within accounting firms, there is frequently a chasm between marketing and sales. Business development has...
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Spring Marketing for CPA Firms – You don’t build a house with a shovel

Spring Marketing – Part 3You don’t build a house with a shovel The successful completion of almost any job requires the right training and the right tools. You wouldn’t spend thousands of dollars training a builder in the sciences of structural engineering and...
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