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Transcription I am David Lingler. I am a Director of Business Valuations and Consulting, here at Cassady Schiller & Associates, in Cincinnati, Ohio. We recognized internally that as a 35 to 40-person firm, we could not continue to grow just on the referral networks of the... Read More →

Wondering what we do? In the video below, Catalyst directors Steve Brunson and TJ Sponsel, discuss how our team works with clients to help them achieve rapid, sustainable, organic growth. If your firm has a passion for client service, want to experience exceptional organic... Read More →

Catalyst Managing Director Steve Brunson recently spoke with Danielle Lee of Accounting Today for a feature article on Search Engine Optimization. What should CPAs know about SEO? What is it SEO? What is it’s value to accountants? Where should a firm start? All of these... Read More →

Once you know what your site should do for your firm, the next step is understanding the functionality required to accomplish your objectives. Here are some executable ideas to get you from start to finish: Make the site dynamic – new relevant content gives users a reason to... Read More →

For many CPA firms, the true value and the desired functionality that they should seek in a website is shrouded in mystery. There seem to be unlimited things that can be done, but what will truly bring value to your business development and recruiting process? What functionality... Read More →

From Marketing to Business Development The Cost of Waiting – Taking Stock in Your Marketing Foundations The relationship between marketing and business development has been dissected over the past few years. Many focus on making the distinction between the two. But the symbiotic... Read More →

From Marketing to Business Development The Cost of Waiting – Why Marketing Can’t Take a Backseat Which should come first, marketing or the business development? Many firms believe the answer is always business development. The impact of sales is immediate and identifiable. New... Read More →

Spring Marketing – Part 3You don’t build a house with a shovel The successful completion of almost any job requires the right training and the right tools. You wouldn’t spend thousands of dollars training a builder in the sciences of structural engineering and... Read More →

The success of your summer months will depend largely upon your ability to do just that – convert knowledge into opportunity. Read More →

Tax season is great time to get referrals and to present ideas for tax planning. Read More →