Blog

Even if you live under a proverbial rock, you have probably still heard about LinkedIn. If you haven’t discovered LinkedIn, it’s a professional network that has around 100 million users or so and has become the largest professional network in the world (according to... Read More →

A month ago we responded on behalf of our clients to a severe global botnet attack targeting websites built on the WordPress platform.  While our implementation of time tested security best practices served to reduce our clients’ vulnerability, the effects of the attack were felt... Read More →

Well, it’s late April and tax season, or “opportunity season” as one especially cheerful client likes to call it, is finally in the rearview mirror. For many accountants this is a designated decompression time when they can get away and let the stress of the last month fade away... Read More →

As a whole, it almost seems like social marketing for accountants has tracked closely with the five stages of grief - at least on the management level. Read More →

Transcription I am David Lingler. I am a Director of Business Valuations and Consulting, here at Cassady Schiller & Associates, in Cincinnati, Ohio. We recognized internally that as a 35 to 40-person firm, we could not continue to grow just on the referral networks of the... Read More →

Join McGuire Sponsel and Catalyst CPA Marketing at the Accounting Today Growth and Profitability Summit.  Mark your calendars for October 28-30, 2012.  We have a limited number of complimentary passes available on a first come, first serve basis for our friends and clients... Read More →

We’re frequently asked by CPAs why their websites don’t perform. While there can be many reasons why an accounting firm is virtually invisible on the web, knocking out these basics will lay a good foundation for your website. 1.)    Be sure your website has unique content. ... Read More →

Wondering what we do? In the video below, Catalyst directors Steve Brunson and TJ Sponsel, discuss how our team works with clients to help them achieve rapid, sustainable, organic growth. If your firm has a passion for client service, want to experience exceptional organic... Read More →

Primum non nocere is Latin for “First, do no harm.” I’m sure most are familiar with the phrase. It’s one of the foundations of medical ethics. But what does it have to do with professional service marketing? You don’t have to be around the accounting... Read More →