Opportunistic Marketing — Recognition and Response

I’ve talked to quite a few CPA firms in the last month, and I’ve been especially interested in their marketing responses to significant industry events.  You see, while we’re frequently talking about the strategic nature of accounting marketing and the need for a...
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Know Your Firm

I spend a lot of time talking about strategic marketing. How the different parts of a marketing plan must work together cohesively to advance business objectives. While having a strategic plan which directs your marketing efforts is important, it is not the first step in...
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How strong is your brand?

This seems like a pretty simple question, but the fact is, most firms don’t even know what their brand is. Much less how strong it is. I’ve spent the better part of the past ten years working with local accounting firms across the country. I’ve been able to see...
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