Are You Still Talking? What’s Wrong with Accounting Firm Business Development

Did you know that the sales process of many professional advisors is fatally flawed? Are you one of them? Think about your presentation. Think about how you explain your firm, your services, and your key differentiators.  Think about all of the things you say and how wonderfully...
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Catalyst Director Steve Brunson Discusses Strategic Accounting Firm Marketing in Accounting Today

Are you utilizing Strategic Accounting Firm Marketing ? I discuss four steps towards improving your strategic approach to marketing on January 22, 2014 in Accounting Today. For many accountants, whether they’re sole proprietors or managing partners at top 100 firms,...
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Catalyst CPA Marketing Launches Accounting Growth Institute

INDIANAPOLIS, IN – December 12, 2013 – Catalyst CPA Marketing, a full-service marketing, public relations and growth consultancy, has announced the launch of the Accounting Growth Institute program for leading local CPA firms. The Accounting Growth Institute is a strategic growth...
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Four Tips for Holiday Marketing for CPA Firms

Holidays are for Growth Think the holiday season is simply filled with lost production time? Think again. The holiday season is a great opportunity to network and create opportunities for growth. As we approach Thanksgiving and Christmas and your firm is likely in tax planning...
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Valerie Wilson Joins Catalyst Marketing Team

INDIANAPOLIS, IN – November 4, 2013 – Catalyst CPA Marketing, a full service marketing, public relations and growth consultancy serving leading CPA firms across the country, has announced the hire of Valerie Wilson. Wilson joins the Catalyst CPA Marketing team fulltime as a...
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Vision & Values – Aug. 7, 2013

Do you feel like your marketing materials aren’t being read? Are your e-blasts and emails not getting the responses you need? Have you noticed your event marketing getting more and more challenging?
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Are you Incorporating Accounting Firm Best Practices or Joining the Cult of the Average?

I came across a Ted Talks video today that got me thinking about the overuse of the term “Best Practices” in the accounting profession. While I understand the meaning of the term and have been known to use it myself from time to time, I have always been troubled by the common use...
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Is Marketing an Afterthought at Your Firm?

Then plan for stagnant revenue and frustrated employees The accounting profession is one of the last bastions of archaic “sales first” thinking. While many industries have seen the light, many in the accounting industry keep clinging to their old ways, fighting tooth and nail...
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Ready to Start Winning? First Stop Losing

A wise man once said, “Before you can start winning, you have to stop losing.” While this statement may be a little confusing on the surface, it is meant to illuminate the importance of the process that differentiates between success and failure. Successful people generally don’t...
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Vision & Values – Apr. 29, 2013

Well, it’s late April and tax season, or “opportunity season” as one especially cheerful client likes to call it, is finally in the rearview mirror. For many accountants this is a designated decompression time when they can get away and let the stress of the last month fade away...
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