Steve Brunson to Speak at Winning is Everything 2016

Developing a Mature Niche Presented by Katie Tolin, & Steve Brunson Nearly every firm has niches they are trying to grow. Firms that were on the forefront of niche development as a growth strategy now find themselves in a mature market. From fresh ideas to return on...
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Merger Marketing: A Buyers Guide to Building Your Value Proposition

Presenters: Steve Brunson, the Catalyst Group Elisabeth Au-Yeung, the Catalyst Group Format: 2 hour workshop   While most acquiring firms think of themselves strictly as buyers, the reality is that buyers are selling something as well. In a highly competitive M&A...
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Merger & Acquistion Workshop: Creating Viable Strategies for Growth

Proven Methods & Lessons Learned Presenters: Carl George, Carl George Advisory Steve Brunson, the Catalyst Group Format: 4 hours 6 hours 8 hours Many firms are using M&A as an important growth strategy. This workshop will focus on the importance of a defined and focused...
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Inside Angle – Aligned Content Strategy and Maximizing Value

Content marketing is all the rage in accounting marketing. Everybody who is anybody is talking about it. Whether as a critical element of a robust marketing automation program or content for industry publications or niche events, almost every firm out there is trying to build...
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Watch the Latest AAM Podcast on the AAM/Hinge Marketing Budget Survey

Catalyst Director Steve Brunson interviews Lee Frederiksen from Hinge about the 2014 AAM/Hinge Accounting Marketing Budget Survey. Great insight from Lee. Don’t forget the 2015 budget survey deadline is approaching. If you haven’t participated yet, you still have time.
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Are You the Smartest Person in the Room?

An astute observer of human nature once stated, “People don’t care how much you know until they know how much you care.” While the original author of that statement is not definitively known, it has been repeated by many of the best minds in business. What does it mean? And more...
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Published in AccountingToday “Align Marketing and Business Development to Unlock Growth”

Is your firm experiencing double-digit organic growth year after year? If so, you have achieved something that almost every firm in the country would love to emulate. If you answered no, you might be underachieving—and the most important question is why. Firms fail to maximize...
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Align your Marketing Efforts with Business Development for Long-term Success

Is your firm experiencing double digit organic growth year after year? If so, congratulations, you have achieved something that almost every other firm in the country would love to achieve. As a marketing professional, you are working as a part of a well-oiled machine, and there...
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Align Marketing and Business Development to Unlock Growth

Is your firm experiencing double digit organic growth year after year? If so, congratulations, you have achieved something that almost every firm in the country would love to achieve. If you answered no, you might be underachieving – the important question is why. Firms...
Read More →

Catalyst Director Steve Brunson Published New Article in Accounting Today

Are You Still Talking? The sales process of many professional advisors is flawed. Recently, I watched two firms that were both shocked to learn they had missed out on a new client opportunity. Why were they so shocked? Well, in both cases, they just knew that their presentation...
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