Organizing for Growth: Building a Firm for Sustained Entrepreneurial Growth

Presenters: Steve Brunson, the Catalyst Group Elisabeth Au-Yeung, the Catalyst Group   Format: 2 hour presentation 4 hour workshop   Creating a growth centered environment within a professional service firm is no easy task. Working within organizations that have...
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Accounting Firms: What to Expect When Expecting E-Newsletter Results

I recently emailed results of an e-newsletter blast to a CPA client of ours.  They replied with a simple question “Is this normal?”.  Good question, I thought to myself. Email communications are a great way to inform and engage your audience and there is a lot of emphasis on the...
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Not What, but When Should You Send E-Newsletters?

You and/or your team have worked hard for weeks to prepare your e-newsletter content. You’ve edited the copy several times, come up with clever titles and masterfully drafted an email subject line to really grab your audience’s attention.  Maybe you did not stop there and went...
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Vision & Values – Jan 27, 2014

Are you utilizing Strategic Accounting Firm Marketing? Steve discusses four steps towards improving your strategic approach to marketing on January 22, 2014 in Accounting Today.
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Responsive Design for Accounting Firms

What is Responsive Design? I recently came across a great article on Responsive Design. What is Responsive Design, you ask? Simply put, it is a relatively new way to design websites so the layout responds and changes itself to fit a desktop screen size, tablet size or phone size....
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Vision & Values – Dec. 11, 2013

Catalyst CPA Marketing, a full-service marketing, public relations and growth consultancy, has announced the launch of the Accounting Growth Institute program for leading local CPA firms.
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Vision & Values – Nov. 11, 2013

Catalyst CPA Marketing has announced the hire of Valerie Wilson. Wilson joins the Catalyst CPA Marketing team fulltime as a branding, graphic design and social media specialist. She will immediately begin working with Catalyst clients to help them develop the messages and visuals...
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A/B Split E-mail Testing – An Overview

Define Method of Testing A/B or Split e-mail testing is when you divide a portion (generally 20-40%) of your e-mail audience up into two groups for the purpose of testing the effectiveness of your marketing or communication message.  The ‘winning’ e-mail message is then sent to...
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Why LinkedIn is Important to Your Accounting Firm

Even if you live under a proverbial rock, you have probably still heard about LinkedIn. If you haven’t discovered LinkedIn, it’s a professional network that has around 100 million users or so and has become the largest professional network in the world (according to...
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What Is Catalyst?

Catalyst is a team of accounting professionals and skilled marketers dedicated to making our clients’ vision a reality. Our leaders have spent their careers developing and marketing accounting services. We combine that experience with the specific technical skills of a fully...
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