Success Story: Green Hasson Janks Advertising

Advertising for accounting firms is tricky business. Not only does someone need to cast their gaze in your direction, but you need to really grab attention when eyes drift your way. Green Hasson Janks’ marketing team asked us to create an ad that would speak to prospective...
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Do You Really Need an Infographic?

As an accounting firm marketer, you often need to simplify complex information for your prospects and clients. You may find yourself wondering exactly what infographics are and if they are a good solution for you. Check out our infographic below—it will answer all your questions!...
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Your Partner, Your Printer: 6 Tips to Form a Valuable and Lasting Relationship

Professional printing can be expensive and time consuming. As an accounting firm marketer, you may not engage a professional printer regularly, but when you do, there’s usually a pretty important project involved. With the stakes so high, having a trusted partner is critical....
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5 Tips to Prepare for Your Rebranding Process

The smell of change is in the air as your firm prepares to embark on your rebranding process. Your management has decided your current image is outdated and insufficient to meet your needs as a growing firm. You are finally ready to say farewell to that horrid color that was...
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Use Short Videos to Amp Up Your Firm’s Marketing

Do you feel like your marketing communications aren’t as effective as they used to be? Are your e-blasts and emails not getting the responses you need? Have you noticed your event marketing getting more and more challenging? Perhaps the problem isn’t your message, but your method...
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Five Characteristics of Winning Proposals

Here are five characteristics of Winning Proposals. How many of these do your proposals have? Targeted to opportunity The first rule in developing a winning proposal is to propose on the right work. Seems like a simple concept. But failure to provide required information or...
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Catalyst CPA Marketing – Client Success Story – Cassady Schiller

Transcription I am David Lingler. I am a Director of Business Valuations and Consulting, here at Cassady Schiller & Associates, in Cincinnati, Ohio. We recognized internally that as a 35 to 40-person firm, we could not continue to grow just on the referral networks of the...
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