Vision & Values – Aug. 7, 2013

Do you feel like your marketing materials aren’t being read? Are your e-blasts and emails not getting the responses you need? Have you noticed your event marketing getting more and more challenging?
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Are you Incorporating Accounting Firm Best Practices or Joining the Cult of the Average?

I came across a Ted Talks video today that got me thinking about the overuse of the term “Best Practices” in the accounting profession. While I understand the meaning of the term and have been known to use it myself from time to time, I have always been troubled by the common use...
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